Appointed is a notebook and planner brand that prioritizes high-quality, American-made products that enhance your every day. I was their sole creative + marketing lead. My day-to-day consisted of creating creative guides and marketing campaigns and then creating based on those guides for photography, email, social media, and web. I also wrote emails and captions.
My Roles
Email Newsletter Design + Copywriting
Social Media Design + Caption Copywriting
Marketing Campaign Creation
Photography + Photoshoot Styling
Content Planning
Web Asset Design
Illustration + Lettering
Email Newsletter Design + Copywriting
Social Media Design + Caption Copywriting
Marketing Campaign Creation
Photography + Photoshoot Styling
Content Planning
Web Asset Design
Illustration + Lettering
Instagram Reels
Marketing Emails
These emails specifically show web assets I photoshopped, photos I styled and took, copy I wrote, and my lettering.
Photography Styling + Shooting
I created a wireframe to show the composition for the shot based on the products in the collection. Then styled it and set up the shot. Next, I shot the photo and photoshopped it in post.
Social Media
These social media images show my photography styling + shooting.
My lettering was also featured on other social media accounts.
Photoshop Skills: Before + After
A lot of projects consist of light and heavy photoshopping—changing out backgrounds, putting new dielines onto old images, and changing the colors of covers.
While time-consuming because of the wire, you would be surprised how many images at Appointed are actually completely photoshopped.
While time-consuming because of the wire, you would be surprised how many images at Appointed are actually completely photoshopped.
